Champagne or sparkling wine Essay Example for Free

Champagne or sparkling wine Essay Champagne is a sparkling wine produced by a traditional method (Known as Method Champenoise) in the Champagne region around Reims and i pernay in north-eastern France. The word is derived from the Latin campagna, meaning countryside, a name given to this area of France since the Middle Ages. Although other French wine-producing regions claim to have made sparkling wine earlier, this was the first place to produce it in any significant quality or quantity. The primary aim of this seminar is to act as a suitable means to educate the audience on the subject of Champagne, while also identifying cost effective alternatives available to the consumer in the United Kingdom. The seminar intends to provide a comprehensible definition of Champagne as a product by examining a number of sources and consolidating the information into one succinct description. The seminar should then analyse the Champagne market both from a national and international perspective with reference to consumer trends, market leaders and consumer demographics. Following this, the seminar shall construct a benchmarking criterion using reputable Champagne available to the UK consumer. Reviews of the product shall be consulted in an effort to get a greater insight into its properties and characteristics, and it shall also be sampled to assist effective description. From this criterion, three widely available sparkling wines will be assessed and awarded points accordingly. A model Champagne alternative shall be identified and the decision justified followed by a conclusion and opportunity for audience questions. PLANNING In order to compile and deliver an effective seminar the most important factor to consider is the planning aspect. If suitable planning is carried out early and time to be spent on the piece is structured accordingly, it reduces last minute pressures and ensures that the content is the best that it can be. It also ensures that the copious amounts of research commonly associated with seminars and presentations can be spread across a manageable period to limit the possibility of information overload. Before preparing an action plan it is necessary to first decide upon the content of the seminar. What follows is a breakdown of what will be included in the presentation, subject by subject with a synopsis of what is anticipated each topic will comprise.