Role of Client Servicing in Infrastructure Company

Role of Client Servicing in Infrastructure Company PREFACE Companies with a high customer retention rate know the value of client servicing. Essentially, this is the process of creating and maintaining a strong working rapport with each customer. Often referred to as customer care, it is about understanding the needs and desires of the customer, and moving to meet those needs in a proactive manner. While there are a number of client service programs on the market today, there are a few elements that form the basis for any type that is effective. One of the most important keys is providing the client with people who know the account well and are able to be of assistance whenever needed. This means looking beyond the data that is gathered during the sale cycle. Client servicing dictates that the vendor develop a working knowledge of the goals of the customer, the conditions that the client works within, and what expectations must be met in order to keep the client. Many companies make the mistake of securing a new customer, then never allow the sales contact to introduce other support personnel to the new client. Often referred to as a handoff, this allows the customer to be incrementally migrated from relying on the sales contact and begin to develop a relationship with customer care professionals. The idea is to help the new client understand that he or she has a support team that is in place for the long haul. CONTENTS Introduction Objective of study Role of A client servicing executive Introduction to Infrastructre Company. Research methodology Conclusion Bibliography INTRODUCTION Advertising offers very interesting, lucrative and mentally satisfying career options. Over the last 5-6 years the business of adverting has increased manifolds. Before you plan to enter the field you need to know how a typical advertising agency is structured. Generally, the various departments are: * Client Servicing/Account Management * Media Planning * Creative, which includes: Copy writers Visualisers Client Servicing/Account Executive Client Service Executive: As the name explains, you will act as the bridge between the client and the agency. You will speak to the client to get a brief understanding of what he/she wants. In addition you will also study the market for the product or service for which the advertisement is being made, analyse market dynamics, target customers, their needs and behavioural patterns, the competing product, buying patterns of customers and various other market related factors. After going through the entire process the Client Service Executive then prepares the brief which will be used by the creative, account planning, and media planning department of the agency. Over cups and cups of coffee youll brainstorm about the product features, the target market and customers, strategy what the ad will speak, how it will speak and other relevant details to decide the right concept for the advertisement. It will then be taken over by the creative people, visualisers and the media-planning department who will prepare a presentation for the client. It is only after the clients approval that the ad lands at the production table. Client servicing executives are also called Account Executives. As a trainee in this department you will report to the Vice President – Accounts or an Accounts Director. The top boss plans business expansion (bringing in more clients by approaching various companies), implements the plans with the help of Account Executives; and controls all the activities. His basic duty is to coordinate all the activities relating to development and implementation of advertising campaigns. Just under the Vice President/Director Accounts are senior and junior Account Executives. In big agencies there may be a few Account Supervisors who look after big corporate accounts. Ranking wise Account Supervisors are directly below the Vice President/ Director Accounts. A number of Account Executives report to the Account Supervisors. Youll interact daily with existing as well as new clients. Some big agencies also have a different department called Account Planning department headed by Senior Manager/Manager Account Planning. Senior Account Executives get to work here. What is a client Servicing Executive? Client servicing executive should generate new clients Advertising agency runs by getting new clients or retaining their existing clients and help in branding their services through effective advertising solutions. Hence, client servicing becomes the most vital part of an agency. Client Servicing Department The major focus of a client servicing department lies on: Generating new clients Enhancing existing customer relationship Public relationship Client servicing department is a crucial part of any advertising agency which deals with television, print, radio or Internet. Client Servicing Executive Client servicing executive acts as the bridge between the client and advertising agency. He represents what the agency is all about and what it is capable of. The client servicing executive is responsible for all the communications that happens between the client and the agency. Responsibilities of a Client Servicing Executive The client servicing executive is responsible for handling queries from the clients. Should take down briefnotes from the client and make the desired changes as per the client’s needs by communicating to the creative team. Have an in depth knowledge about the clients products, brand, culture, market position and their overall needs/services. Should have exemplary communication skills, so as to increase the comfort levels of the client. The client servicing executive should ensure that the client stays with the advertising agency for a longer period of time. Responsible for generating business and billing from the client. Attributes of Client Servicing Executive Coordinates with all the departments in the agency and clients, besides staying calm under pressure Should possess good managerial, presentation and exceptional communication skills Should spend ample amount of time with the client, fulfilling their needs and requirements Attend meetings with the clients when there is a need and jot down the brief of the session Client servicing executive should be well groomed and properly attired Client servicing executive is the face of an advertising agency. Hence, recruiting an appropriate client servicing executive will enhance your business needs. How to Define a Good Client Service? Businesses function when they have customers or clients, and businesses survive and expand when they have good client service. Good client, or customer, service is a hallmark of respected businesses, to the extent that several organizations, including the Customer Service Institute of America, give annual awards to companies that provide excellent service to the people who keep their business going. Defining good client service is largely a matter of placing the customer first and making business decisions that allow the company to respond to market changes and provide customers with the best service possible. Step 1 Provide customers with the best service you can in a timely manner. Bear in mind that your clients do not want to be kept waiting. If you promise a product or service within a certain amount of time, be sure to provide it within that time, or offer the customer something to apologize for the time extension. The word will spread about a business that keeps its promise to deliver on time. Step 2 Place the customer needs first by listening to what the customer needs. Companies that listen to their customers are more likely to hear what the customer wants and thus be able to respond effectively. Listen to the client’s needs, and respect anyrequestsor recommendations of the client. Doing so will show the client that his needs are your first priority. Step 3 Include a guarantee with the product or service that you sell. Show your customers that you stand by your product or service, and that you are willing to guarantee its quality. Be willing to provide corrections or replacements if the product or service is not what the customer wants. Doing so can actually bring you further business, when the word spreads that you work hard to please your customers. Step 4 Add new technology where appropriate. The latest and greatest technological advances are not necessary for every business. But some elements of technology can prove to be very useful in providing excellent client service. For instance, specialized software can help you keep track of customer orders better and locate products from your inventory that customers need. Apply technology where it will help you service your customers better. Step 5 Respond immediately to client questions and comments. Provide a stated turnaround time for all client communication; for example, promise that your business will respond within 24 hours. Although some wait time might be necessary, be sure to keep the wait time as short as possible to demonstrate to clients that you take their communication seriously. Step 6 Let your customers know that you appreciate their business. Send thank-you notes, or keep a client address list to send out cards at the holidays or birthdays. Doing so places a human face on your business and creates a family atmosphere for the company. Infrastructure and client servicing Infrastructure Client Services Infrastructure Client Services is the new amalgamation of Infrastructure Services and Client Services. One component designs and manages the campus telephone and data networks and services; operates NetID, email, and other campus accounts; administers co-located servers and virtual storage space; and runs campus administrative production jobs. The other component are the customer-facing units of UITS which provide services to students, faculty, researchers, and staff, including computer labs, online learning, multimedia services, high-performance computing, the 24/7 IT Support Center, workshops and training, departmental workstation support, web development, IT assessments and service agreements, classroom technologies and more. More detailed information: Infrastructure Client Services: Infrastructure Client Services supports the core building blocks for IT projects and services on the University of Arizona campus. Their function plays a critical role by enabling a service-centric IT delivery model. Infrastructure Client Services is the central computing infrastructure for facilities and services which support numerous computing and network system for the institution. Student, faculty and staff rely on systems and resources from Infrastructure Client Services to effectively connect, collaborate and create. This group enables applications, processes, operating models, enterprises and extended enterprises. Some of Infrastructure Client Services Offerings Include: Data Center Services: provides stewardship of both academic and administrative data as well as tools for date presentation, visualization, analysis, and collaboration. Management of all platforms including Mainframe, Open System Servers, System Programmings, High-End Cluster Solutions, Production Scheduling and Control, Enterprise Backup and Storage, System Management, Global Management Center (GMC), SAP Basis Support, Web Hosting Services, Production Integration and Change Management. Network Services: LAN/WAN Configuration/Support, Firewall Configuration/Support, Remote Access Services, Network Management and Operations Management Desktop Services: Electronic Desktop Management, Collaborative Computing (Lotus Noters, Exchange, Backbone Messaging Services, Portal Support and Middleware) and Field Services Other Services: Directory Services, Identity Management, and Productivity Applications like email and calendaring. Determines standards and Best Practices for Infrastructure Development within UITS. Promotes Compatible Standards and Best Practices across Campus IT Infrastructure Groups. Develops reusable components for use in Infrastructure Solutions, Project Management, Architecture and Design Engineering, Global Security Services and Asset Management Functions of Infrastructure Client Services: Responsive: with technology, management systems and operations built and optimized to sense and respond to the unique needs of enterprise applications unlilke traditional approaches that retrofit legacy voices or computing infrastructures Cost Effective: based on scale economies from operations and technology that can deliver secure slices of a massively scalable IT platform Managed: with both visibility and control through web-basedportals COMPANY PROFILE Kairos Infraventure is a newly launched company in Lucknow. So, working towards building it a brand was a task in its own. We had to find out new and innovative ways to promote it and make it reach a level up to the customers satisfaction and reach its goal towards reaching the audience and fulfilling the needs and wants for them and, building an empire for themselves. For the promotion of Kairos we used the local newspapers ,radio and distribution of the pamphlet’s and generate awareness among the public . The main idea for promotion was to provide something to the public that hasn’t been given to them before. To carter the consumers and make their plans according to the needs and wants, so that they can provide them with want they want. Infrastructure is the largest growing industry .with many companies coming up and making this industry rise and shine ,towards a future . With the help of effective client servicing the company can gain many clients and increase their business by huge leaps and bounds. Along with good client servicing the campaign should be advertised to the maximum possible reach. because for every company the maximum amount of audience or public you reach the more chances of increasing clients . Also.as the infrastructure company is growing a great amount ,Kairos has to provide something unique in its own plan to the proposed clients for them to invest in them. RESEARCH METHODOLOGY This chapter aims to understand the research methodology establishing a framework of evaluation and revaluation of primary and secondary research. The techniques and concepts used during primary research in order to arrive at findings; which are also dealt with and lead to a logical deduction towards the analysis and results RESEARCH DESIGN The research design applied here was exploratory research and descriptive research. Exploratory Research is one in we don’t know about the problem, we have to find about the problem and then work on solving the problem. Whereas in case of descriptive research, we know the problem, we just have to find the solution to the problem. Generally descriptive research design is applied after exploratory research design. Here after doing the secondary research, we found the general perception about the retail baking but then in second phase we tried to figure out where the difference lies and on what basis the banks differ from each other RESEARCH TOOL Research tool The purpose is to first conduct a intensive secondary research to understand the full impact and implication of the industry, to review and critique the industry norms and reports, on which certain issues shall be selected, which remain unanswered , this shall be further taken up in the next stage of secondary research. This stage shall help to restrict and select only the important question and issue, which inhabit growth and segmentation in the industry. DATA COLLECTION: Both primary and secondary data have been collected very vigorously Secondary data: it is collected by the study of various reports. The reports studied under secondary data. THE RESEARCH REPORT The report is the result of a survey which was undertaken in Lucknow city. The objectives of the project has been fulfilled by getting response from the customer associated to these segments through a personal interview in the form of a questionnaire. The responses available through the questionnaire are used to evaluate the requirements for the upcominf infrastructure Companies and the willingness of the customer to purchase its products on future. The project also covers an analysis of the switch over of customers to competitors products in the market. THE RESEARCH PROBLEM The problem formulation is the first step to a successful Research process. Project undertaken the problem of analyzing the customer satisfaction level of the KAIROS and to find the Consumer wants and needs from the upcoming companies THE RESEARCH DESIGN The research design used in the project is exploratory design. The investigation is carried upon the customers in Lucknow city. The reason for choosing this design is to get responses from the customers so that their perception about the products of the company and their loyalty could be predicted. THE DATA SOURCE The data has been taken from two sources Primary data source The primary data source has been collected through questionnaire by personally interviewing each respondent on a number of queries structured in a questionnaire. Secondary data source Secondary data was collected from following sources Prior research reports Websites Books Newspaper Personal consultation THE AREA OF WORK The field work is conducted in the Lucknow city CONCLUSION With the past experience of working in Kairos for about one and a half month. The experience and exposure which I gained from the institution has not only helped me to broaden my knowledge about advertising, public relations and client servicing but has also given me a hands on experience on how and what to be done and through what ways can the clients be managed, and also the various things which are required to be asuccessful person in this field. The main factor that works in promoting any industry is how well is the company advertised and what is the reach of the company.how many people actually know about the company when the go in the market looking among the other companies.what is it the customer or client wants and what are they looking for. Do we have what our client wants? Are we providing our customers with something new and different or just following along the old guidelines. All these factors are meant to be kept in mind well before starting anything, because at the end of the day your success and failure only depends on your customers. REFERENCE Hiebert, R.E., Ungurait, D.F., and Bohn, T.W. (1988).Mass Media: An Introduction to Modern Communication, NY, Longman. Johnston, J. and Zawawi, C. (eds.) (2000), Public Relations: Theory and Practice, NSW, Allen Unwin. Kwansah-Aidoo, Kwamena (2001), GSC2410 Public Relations Theory and Processes, Victoria, Monash University. Lasswell, H. (1948) cited in Littlejohn, S. (1989), Theories of Human Communication Belmont, Wadsworth. Leedy, P.D. (1997), Practical Research: Planning and Design, (6th edn), NJ Prentice Hall. Mackey, S. (2000), ‘Public Relations Theory’, in J. Johnston and C. Zawawi (eds), Public Relations: Theory and Practice, Sydney, Allen Unwin.

China’s Renminbi: “Our Currency, Your Problem” Essay

Our Currency, Your Problem is a case involving the issue of exchange rate regimes and the impact currency manipulation has on economies and trade. The United States and Europe argued that the Renminbi (RMB) was undervalued and claimed that the People’s Bank of China (PBoC) deliberately manipulated the exchange rate to lower the prices of exports, which caused the US and Europe to run huge trade deficits with China. The US and Europe felt that the RMB was undervalued for several reasons. One reason is that China’s exports had dramatically increased, growing 30% from 2004 to 2005, making China the third largest exporter in the world and accounting for 6.5% of the world’s export. Another argument was that China’s inflow of FDI had become the second largest in the world by 2004. The Chinese argued that their currency was not undervalued, that the policy of the PBoC benefited the US by helping them finance its huge budget, that even though they ran trade surpluses with the West they ran deficits with Asian countries, and that a low currency rate benefited multinational companies investing in China. Meanwhile, Japan and the newly industrialized economies (NIEs) including Taiwan and South Korea were less vocal than the US and Europe because they had become so economically linked with China. They had invested themselves in China, thus an undervalued RMB would maintain operating cost low. Additionally, Japan and the NIEs ran trade surpluses with China and received essentially most of the benefit of value added process trade with China. When choosing an exchange rate regime, countries can operate between two primary exchange rate systems. The first is a fixed exchange rate where the currency is strongly fixed to another value or â€Å"pegged† within a particular band and the rate is adjusted from time to time to stay within the defined or pegged range. The second is a floating exchange rate where the rate is allowed to depreciate or appreciate based on the market. Both of these systems have advantages and disadvantages. A fixed exchange rate regime will offer an economy greater stability in international prices and therefore encourage trade. Additionally, for developing countries a fixed rate will assist in promoting institutional discipline as the country will adopt restrictive monetary and fiscal policies that foster an anti-inflationary environment. A significant weakness of a fixed rate is that it is subject to destabilizing speculative attacks which could lead to financial meltdowns and devastating economic contractions. A floating exchange rate regime allows central banks to combat macroeconomic factors such as unemployment, inflation, and interest rates without having to worry about the effect on exchange rates. However, developing countries whose economies depend on trade will be reluctant to allow their exchange rates to fluctuate freely. In 1994 the Chinese government made the decision to peg the RMB to the US dollar at a rate of US$1 to RMB8.7, a year later the Renminbi appreciated 5% and was revalued to RMB8.28. This rate would remain unchanged for the next 10 years, even though the Chinese faced heavy scrutiny and pressure to revalue their currency. The Chinese exercised many policies in maintaining their exchange rate. The PBoC controlled the amount of foreign currency by forcing all exporters to immediately sell their foreign currency to designated banks. The RMB could only be traded on the China Foreign Exchange Rate Trade System, which was exclusive to the designated banks. Furthermore, China mandated daily foreign reserves to total reserves ratios forcing the member banks to either buy or sell foreign reserves. After absorbing foreign currencies in circulation, the PBoC reinvested these funds in US treasury bonds and stockpiled US debt in order to maintain the peg to the US dollar against natural market forces. Maintaining an undervalued exchange rate also allowed China’s economy to continue to grow. Foreign Direct Investment in China grew from $4.4B a year to $63B a year from 1991 to 2006. For every one dollar earned China would put 8RMB into circulation. This over supply of RMB also maintained the RMB artificially low. However, over time this policy of excess money could lead to inflation. China combatted inflationary pressures by issuing bonds thus removing excess RMBs and by imposing tighter liquidity ratios on banks. On July 2005 China reluctantly reformed their exchange rate regime. The renminbi was revalued by 2.1% to RMB8.11 to the US dollar. The peg to the US dollar was dropped and replaced by a peg to a basket of currencies. However the basket was predominately represented by the USD, the Euro, and the Yen. Despite this reform the US continued to lead international efforts in pressing for greater acceleration of the renminbi’s revaluation as trade deficits with China continued to increase. The Chinese claimed that if a major revaluation took place, such as 15%, it would level their exports causing a contraction in exports. Such dramatic measures would surely have an impact on international trade. For example, the US would see their trade deficit shrink; while Japan and NIEs would see their exports decrease. Therefore I think that China should address their revaluation in a conservative but yet progressive approach. Forcing a major economy to do a one-time 10%, 15%, or 20% revaluation could have damaging and unwanted consequences to a fragile world economy.

Immigration And The Immigration Act Of 1903 - 1918 Words

Introduction Immigration to the US has always been a complex phenomenon involving the development of different people from different nations, cultures, and has added to the United State’s rich history. Immigration has brought both benefits and consequences to the United States in forms of economic stability and opportunity, mass settlements of foreign peoples, but also culture clash all resulting in the US attempt to curb immigration with the passing of several legislations. Many attempts to curb immigration were taken by US Congress with the passing of the Chinese Exclusion Act in 1882, and the Immigration Act of 1903; all used to insure specific laws and boundaries set on immigrants. Heavy resentment against immigrants in the US pushed Congress for limitations that brought many tensions against races like the Irish and Chinese. 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The United States And The Middle East - 831 Words

Over the past decade, the Middle East has proven to be a complex quandary that the United States is ultimately unequipped to handle. Before the U.S. can possibly pacify the region, it must first work to conquer obstacles domestically. The U.S. should also recognize the source of conflict in the Middle East and use this knowledge in the future as a foundation for a solution to amity. Thus, the approach that the United States should employ in regards to the Middle East is to gradually pull out and become a more self-sustaining nation. However, the U.S. should actively participate in global meetings with other countries as well. This proposal will prove to be the most advantageous solution for both the U.S. and the Middle East. The United States is often perceived as a beacon of peace and prosperity. Unfortunately, this is not the case. The U.S. is currently boiling in a $17 trillion dollars (and counting) debt crisis. 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